2026

Collection Brief | August 2026

Collection Brief | August 2026 Read More »

“Quiet Romance” (from Claude and Telva) Theme: Quiet Romance (design target: February 2028)  Mood: tender, warm, softly romantic — no literal hearts, no cupids  Retail logic: February is Valentine’s season, but the sellable version is soft botanical romance, not novelty red-and-pink  Structure: hero + two coordinates + blender. The 3 motifs (this is all you […]

forget me nots placement print

Collection Brief | July 2026

Collection Brief | July 2026 Read More »

“Forget-Me-Not” (from Claude) One theme, one palette, four prints, three motifs. This is the whole thing. Draw only what’s on this page. Theme: Sweet Motifs (SS27)  Mood: soft & sweet Product: quilting cotton, fat-quarter scale Structure: hero + two coordinates + blender. Note on realism: forget-me-nots are blue in nature, but this is surface design,

a style audit mood board for developing a signature style in surface pattern design

Do You Really Need a Signature Style? Yes, but What’s the Rush?

Do You Really Need a Signature Style? Yes, but What’s the Rush? Read More »

When you spend enough time around surface pattern design, one phrase starts following you everywhere. Signature style. Find your signature style. You need a signature style. My first reaction was to push back on it. So, I went looking for how you actually get a signature style, and I went looking without wanting to pay

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